Nordic Card Trends & Opportunities 2011-2012 is the anticipated sequel to our previous report in the Nordic Card Trends & Opportunities series published two years ago. Much has happened in the dynamic Nordic payments space in the economic downturn and recovery phases; and many new possibilities have opened up.
http://www.macawresearch.com/Reports/NordicCardTrendsAndOpportunities20112012_infopack.pdf
The report describes the development of the credit and debit card markets over the last three years and predicts the debit and credit spend values for 2011-2012 for Denmark, Finland, Norway and Sweden utilizing a historically accurate statistical model based on card payments and economic indicators.
Next, the report assesses the potential of the emerging Nordic prepaid card sector, including drivers and inhibitors to growth, and the size of the current market potential for both closed and open loop products. Nine different prepaid categories are assessed: Consumer gifting, Government disbursements, Corporate incentives & benefits, Payroll, FX & Travel, Fuel, Transportation, Remittance, and General purpose reloadable products.
Finally, the report presents 12 Trend articles, each which explores new card trends and opportunities in the Nordics. The topics revolve around modern card portfolio optimization, new prepaid channels and segments, social media and payments (including Facebook), mobile and contactless payments, and credit and debit trends including loyalty points and cash back. The articles are backed by facts, professional views and case studies.
For those readers who want additional information on a given topic, references to online resources such as blog posts, news articles, press releases, company websites and financial reports are provided.
We think you will enjoy the report and that it will help you see new ways to improve your business and tap into new revenue streams in an increasingly competitive card market.
Questions and sales orders can be directed to sales@macawresearch.com
PS: Grab the report info pack: http://www.macawresearch.com/Reports/NordicCardTrendsAndOpportunities20112012_infopack.pdf
